EDDIE WITTENBERG

FOUNDER

Having overcome a battle with debilitating insomnia I have dedicated the past year to building Lyf Support App.

My own past experiences have formed the backbone of the Lyf Support concept. In many ways, I have created an app which provides what I would have wanted/needed during my struggle but was either not technologically possible or just simply not available.

The main thing I wanted was professional advice or guidance at the exact time it would have its greatest impact, often at 2am. Obviously, I was unable to talk with my psych at that time. It was while lamenting this that I realised that the same applies to any mental health struggle. Wouldn’t it be more impactful to be able to talk to a professional right when symptoms were at their worst instead of waiting for days, weeks or months for an appointment? As a result, I created Lyf Support which is instantly available at any time including the middle of the night. It’s always there at exactly the time you want to talk.

While Lyf Support is readily available to all it is positioned to especially appeal to millennials and gen Z who are used to having multiple texts with friends going on all day every day.