LYF SQUAD

EDDIE WITTENBERG

FOUNDER

Edward Wittenberg was born to Hungarian immigrant parents who started a successful printing and packaging business which evolved into an investment firm in 2006. After completing his degree in philosophy, he joined the family business as well as obtaining a commercial flying license and working as a flight instructor.

Having overcome a battle with debilitating insomnia and the subsequent fallout from that, Edward has dedicated the past year to building Lyf Support App.

“My own past experiences have formed the backbone of the Lyf Support concept. In many ways, I have created an app which provides what I would have wanted/needed during my struggle but was either not technologically possible or just simply not available.

The main thing I wanted was professional advice or guidance at the exact time it would have its greatest impact, often at 2am. Obviously, I was unable to talk with my psych at that time. It was while lamenting this that I realised that the same applies to any mental health struggle. Wouldn’t it be more impactful to be able to talk to a professional right when symptoms were at their worst instead of waiting for days, weeks or months for an appointment? As a result, I created Lyf Support which is instantly available at any time including the middle of the night. It’s always there at exactly the time you want to talk.”

In the future, Edward plans to grow Lyf Support so that it becomes a widely used global platform to assist with any mental health or real life struggle.

LYF SQUAD

KATE MCDONALD

PRODUCT MANAGER

GARETH SATILL

COMMUNICATIONS MANAGER

MARICAR TORRES

LEAD PSYCHOLOGIST

HOLLIAN SARA

LEAD RESEARCHER